Achtung Mode anniversary issue

Achtung Mode 10th Anniversary

Achtung ModeGermany’s pioneering indie fashion and culture magazine has debuted its Bauhaus-themed tenth anniversary issue yesterday. And to celebrate the decade milestone, founder Markus Ebner decided he wanted to offer up a little something special. “When magazines turn ten, or twenty, or whatever, there’s not that much you can do,” he told Style.com. “I mean, you can do ten covers, you can ask designers to write letters saying, ‘Dear Whoever, Happy Tenth Anniversary!’, but I wanted to do something different.” His answer? A capsule collection of ten special-edition items crafted and photographed by some of the most exciting German, Austrian, and Swiss brands and talents.

For instance, there’s a luxe leather bag by Akris (snapped by Sandra Semburg), a suit by Regent that was handmade in Germany (shot by Michael Mann, below, left), a crisp white shirt by the legendary Jil Sander (lensed by Mary Scherpe, below, right), an amulet by Tomas Maier (shot by Oliver Helbig), a parka by Kostas Murkudis (captured by Jork Weismann) and some cashmere Agnona socks by honorary German, Stefano Pilati (photographed in a field by Debora Mittelstaedt). “He’s been living in Berlin for the last year and a half, and he’s such an important designer, and he’s opening a studio there and hiring people, so that’s exciting for us,” offered Ebner.

Regent and Jil Sander

The items will be available at Andreas Murkudis’ Berlin concept store, which Ebner describes as the “Colette of Germany.” As for the editorial photographs of the anniversary merch, they’ll not only be included in the new issue, but displayed alongside their corresponding products Murkudis’ store. If you’re lusting over these creations, you’d better scoot to Berlin quickly as quantities are limited. Fittingly, only ten editions of each product were produced.

Source: http://www.style.com

Leave a Reply

Your email address will not be published. Required fields are marked *