Adidas confirms deal with Kanye West

Kanye West new icon Adidas

Kanye West recently revealed in a radio interview that he has a deal with Adidas. Now, the sports brand has confirmed via a press release that it will cooperate with the rapper in 2014.

“In 2014 we welcome one of the most influential cultural icons of this generation to the Adidas family”, as it says in the statement, which, can be read, on the website of Billboard.

“Kanye West is well known of breaking the boundaries between music, film and design.” Details of the cooperation will be reveiled later, reports Adidas.

 

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