Alexander Wang’s First Fragrance for Balenciaga with Anna Ewers

Anna Ewers Tapped for Balenciaga’s First Scent Under Alexander Wang

Anna Ewers for Alexander Wang + Balenciaga –  The first scent from Balenciaga in collaboration with Alexander Wang is called B. Balenciaga. The Parisian fashion house has tapped topmodel  Anna Ewers to star in the campaign, which is photographed by Steven Klein. Early this year Anna appeared in Alexander Wang’s spring 2014 advertisements which was also photographed by StevenKlein. The bottle of the fragrance’ has a cracked glass effect and is closed by an exposed arch. Alexander told WWD about his vision for the fragrance: “I didn’t want to base this project too much on the past, but also wanted it to be iconic to the brand. I want it to stand the test of time.”

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