Burberry Beauty Box – Covent Garden always was a Mecca for beauty lovers, a Chanels beauty pop-up store, two The Body shop ‘s, a Lush Ash and a Toni & Guy, and up now there is a permanent Burberry beauty store.
The store, called Burberry Beauty Box, is the first all-beauty shop for the brand. The boutique sells all exclusive perfume and make up lines of Burberry. There are also specially made accessories such as Makeup bags and cases. In addition to makeup , also the accessories are well represented. You have sunglasses, scarves and even exclusive bags at the store.
And like we are used from the British brand, the store is totally hi-tech. There is a five foot high chandelier made of iPads, the normal cash registers are replaced by tablets, you can buy the during the Fashion Week used beauty products at once and there is a ‘ Digital Runway Nail Bar ‘ where you can test virtual colors on your own nails.