Burberry very British – The new campaign of Burberry certainly has a British touch. The new addition to the Burberry beauty family is a fragrance inspired by the brand’s iconic trenchcoat and the scent of a London garden after a rain shower. The new fragrance is simply called ‘My Burberry’ and contains floral elements. The campaign is set for September and will be starring the (of course) British supermodels Kate Moss and Cara Delevingne. The pictures will be shot by acclaimed fashion photographer Mario Testino.