Cheap Monday pops up for 10 Minutes – Swedish label Cheap Monday celebrates its 10 years anniversay with the shortest pop up store in the world. On 10 October at 10 am the brand gives away 10.000 jeans in 10 minutes in 10 different countries.
The brand that wants to offer quality at an affordable price, wants to thank its customers this way for the many years of loyalty. The brand launched in 2004 with a tight jeans model and now the collections are sold all over the world. Via the website fans can vote for their favorite location for the temporary stores.
Photo Courtesy of Cheap Monday