Chloe Norgaard Smiles for Monki Spring 2014 Campaign

Chloe Norgaard – Chloe Norgaard is the face of the spring 2014 campaign of Swedish brand Monki. Chloe known for her dynamic energy and colorful hair, is captured by Erik Wåhlström, looking to have a lot of fun. Cloe is styled by Elina Grothen, wearing vibrant prints and casual look pieces from the brand. “To Monki, fashion is strongly associated with fun, lust and creativity,” says Caroline Carlryd CEO at Monki. She explained the decision to show a smiling model in the ads, “And no season more so than spring. Smiling, and receiving a smile affects us all so much—that’s a scientific fact. We want to put the smile back in fashion!”

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