Dior Addict Fluid Stick – Dior is giving new life to its Dior Addict line. This spring the brand will launch the Dior Addict Fluid Stick. Russian beauty Sasha Luss, is facing the campaign, which is shot by none other than Steven Meisel.
“The Fluid Stick is the first step of the planned refurbishment of the Dior Addict,” says Terry Darland, of Christian Dior North America. He added that the Dior Addict It-Lash Mascara is scheduled to launch in june and that more projects will follow.
The Fluid Stick is a mix of gloss and lipstick. The lipstick is free of wax and contains water and glycerol for an intense, long-lasting color. Senior Vice President of Dior, Laura Hawkins said: “normally, lipglosses are made of colour pigments mixed with oil. Our formula mixes the color pigments with water and other ingredients.”
The Fluid Stick is available in seventeen different colors and on sale selected Dior stores.