Dior at Harrods

Dior at Harrods

There is a lot going on with retail right now. Online may be the all-powerful monster threatening the high street, but bricks and mortar stores are fighting back by ramping up the drama and excitement on offer.

This weekend is your last chance to get involved in the multi-sensory experience that is Dior at Harrods. A huge celebration of the collaboration between the Parisian fashion house and London, it comprises a pop-up shop, an exhibition, a cafe and exclusive beauty products, not to mention the outstanding window schemes. It’s a very clever all-encompassing world of Dior that has taken months of planning and execution. This certainly is a great coup for both parties.

For the launch, VIP guests were led along a velvet-roped route, taking in all the windows which celebrate London’s famous emblems. These include a window of a London Eye replica, dripping with Miss Dior bottles.

 

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