Fabergé collaborates with Zaha Hadid – British architect Zara Hadid is is participating in the Fabergé Big Egg Hunt with her “Liquid Skyline” egg, which will be on display at the Fabergé New York Boutique on Madison Avenue from April 1st to April 17th 2014 as a part of the city-wide public art display. Zaha received the prestigious Pritzker Architecture Award in 2004, and is known for her unique and futuristic designs which are international acclaimed. ” ‘Liquid Skyline’ relates natural forms to urban fabric, resulting in a fluid and unexpected skyline” Zaha Hadid said about her design.
From April 1, participants in the Hunt will be able to download a smartphone application (TheBiggEggHunt App) which will guide them throughout the Hunt and enter participants in a sweepstakes to win one of three extraordinary jewelled prizes created by Fabergé. The eggs’ locations will be undisclosed until 10 hunters use the smartphone app to check-in at an egg, thereby ‘cracking it.’ Once an egg is ‘cracked,’ its location will become public, appearing on an interactive digital map. The more eggs the hunters check in at, the better their odds of winning a prize.
Project: Egg Sculpture At Fabergé Boutique – Liquid Skyline (Tuesday 1st April – Thursday 17th April 2014)
Designed by Zaha Hadid
Location: New York, USA 694 Madison Avenue New York, NY 10065