GAP x Visionaire colorful into summer – Let the summer begin, GAP must have have thought. The clothing brand is launching a limited 11-piece edition t-shirt in cooperation with Visionary. The special items change color as they are exposed to sunlight. A special UV-sensitive ink developed by Visionaire enables the t-shirts to transform into color, but still are looking chic.
The t-shirts are designed by artists Alex Katz, Ugo Rondinone, Francois Berthoud and Tony Oursler, photographers Peter Lindbergh, Roe Ethridge and Mario Sorrenti, Japanese musician Yoko Ono, Author Richard Phillips and British sculptor Marc Quinn.
This weekend Gap will present the collection during the Frieze Art Fair in New York. This is an international fair for contemporary art. The t-shirts are available online.