Google collaborates with DVF and Net-a-Porter – Tech Giant Google, Diane von Furstenberg and Net-a Porter are teaming up to give the wearable technology in Google’s ‘Glass’ Products a luxury injection. Diane von Furstnberg, who helped to launch ‘Glass’ in 2012 has designed a series of unique frames, that can accomodate the new technology with its eyewear licensee, Marchon.
‘DVF Made for Glass’, will feature optical frames, that will be available in five colours, as well as two sunglass silhouettes that will come in four colours. The collection will be available from June 23 at the Google Glass site and at Net-a-Porter.com.
“It brings multitasking to another level because it actually does not block your sight at all,” Diane von Furstenberg said about the new frames “You can be driving and watching a movie. “(I know) I probably shouldn’t say that. The point is that you can be filming things while you’re doing them.”
Natalie Massenet, founder and executive chairman of the Net-a-Porter Group, also sees a big potential for the wearable tech eyewear, she believes Glass will “absolutely” become a mainstream and must-have product.”The fact that it’s glasswear and technology is something that we see as eminently commercial,” she said.
Net-a-Porter will be the first website to stock and sell ‘Glass’ It will be sold as a pre-packaged bundle, including Glass, a DVF optical frame, a sunglass style, a mono earbud and a case. The arrangement is part of the Google Glass Explorer program, which is carefully being introduced to a larger public.