GUM Moscow Using Strawberry as a Story-Teller

Gum Moscow with strawberry’s into summer

Famous shopping center GUM decorated this season using the strawberry as story-teller. The strawberry is first of all used as a symbol of summer and then as a guide around the world,  placed around the mannequins who are dressed in clothes inspired by all different countries.  Each strawberry interpretation varies from country to country and the stylists of the department store along with the designers have done everything so that the windows became a small representation of the named countries. The focus in the end is at the clothing and accesories.  See the pictures of the strawberry’s and their stories at the Moscow store.

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