Henry Holland partners with Magnum

Henry Holland partners with Magnum

HENRY HOLLAND designing for free Magnums – British fashion designer Henry Holland of House of Holland is teaming up with ice-cream company Magnum. Henry is following in the footsteps of Karl Lagerfeld and Zac Posen who teamed up with Magnum earlier. The designer has created a Sixties-inspired dress in celebration of the ice cream company’s  25th birthday.

“Magnum has done some amazing fashion partnerships, so when I was approached about the project it seemed like a really exciting opportunity,” Holland said. “Plus, the prospect of free Magnums didn’t hurt!”

The creation of the dress took around two to three months. Using the ice cream as his inspiration, Holland created a high-necked style with prints looking like cracked chocolate made with layered fabrics.

“I’ve never worked in brown before, but the style of the dress fits in with my general aesthetic,” he said. “I was able to be more elaborate with the embellishment techniques, which was fun.”

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