Lady Gaga opens H&M store at New York Time Square – After the already legendary H&M’s cooperation with Isabel Marant, the chain now also announces to collaborate with Lady Gaga. Unfortunately for the fans it’s not about a clothing collection but about her latest album Artpop. The album will be sold at the chain.
In the latest H&M, which all in all is 5200 square metres in size and is located at Times Square in New York, is the selling of Artpop not the only thing special. This new store will also show projections of customers on a virtual catwalk. It has an interactive mannequins, a sixteen foot high glitter wall and it going to be openend by Lady Gaga herself. The Megastore is opened every day up to 1 am.
Thursday morning, the store is going to be opened in New York, along with the launch of Isabel Marant pour H&M collection.