The first designer Switch of the year is a fact: couture-House Vionnet has hired designer Hussein Chalayan to design their demi-couture collection. His first collection for the House on January 21 will be presented at the Paris Couture Week.
“Hussein Chalayan represents what Madame Vionnet in her time represented ‘ , says Vionnets Creative Director Goga Ashkenazi. “He’s super talented and progressive. ‘ Chalayan founded his own label in 1993 and finds this cooperation ‘ exciting ‘. ‘ Goga Ashkenazi’s creative energy and entrepreneurial approach combined with the legacy of the couture-House make this cooperation so exciting. ‘
The demi-couture collection by Vionnet was created in 2012 in honor of their hundred year existence. The line is sold to private customers and consists of one-of-a-kind dresses made with couture techniques, but are sold for more affordable prices than haute couture pieces. Vionnet made a relaunch in 2006, after a silence of almost 70 years.
The Cypriot Hussein Chalayan studied at Central Saint Martins College of Art and Design, in London. After graduating in 1993 he started his own label. In 1999 and in 2000, he was named British Designer of the Year by the British Fashion Council.
Chalayan is known for his innovative, futuristic techniques: he made clothes that unfold itself and he used luminous materials. Madeleine Vionnet was also praised for her in time-pioneering techniques. She was the first to cut materials cant of wire (which makes a particularly smooth flow) and she made use of complicated folding and drape work.