JOSEPH on the Catwalk
Joseph will show on the London Fashion Week schedule for the first time in February 2014. It once started as a store at a hair salon in 1960 and grew into an established English brand: Joseph. The brand can add a new event to its timeline, Joseph will be showing for the first time during the London fashion week in Febrary 2014.
Previous years Joseph was showing her new collections during press presentations. The shift to the catwalk takes place in honor of their twenty-fifth anniversary, counted since the opening of their store on Fulham Road in London.
In order to make the catwalk debut of Joseph even more special, the brand invited designers such as Giles, Balmain, Jil Sander, Jonathan Saunders, Rupert Sanderson and his creative director Louise Trotter, to each design an exclusive item. This items will only be on sale the day of the show.
This is not the first time that they show their bond with other brands. In their stores they sell clothing of, among others, John Galliano and Azzedine Alaïa.