Karlie Kloss for Lancaster – The French brand Lancaster wanted to give their bags a push in the US market, but did not know where they were supposed to start. They received unexpected help. The House photographer of the brand, Guy Aroch, came up with the idea to make Karlie Kloss the face of the line. The Victoria’s Secret model is an American sweetheart and was thereby the perfect fit.
There are adjustments made to the line of bags to make it more suitable for the American market. For example, there is more color added. The bags of Lancaster are sold in designer boutiques throughout America, and they are also currently looking for a location in Manhattan for their flagship store.