The birthday of Lancôme Hypnôse Mascara – Lancôme is launching an Extra Black shade, in limited edition, to celebrate the 10th anniversary of their iconic Lancôme Hypnotic mascara. The mascara with the innovative formula with emollient waxes and volumizing complexis is embellishing women worldwide. On average, every 10 seconds for the past ten years one mascara has been sold. Besides the Hypnôse Classico, three other versions have followed up, Doll Eyes, Drama and Star Eyes. The Extra Black shade has due to its high iron concentration a seductive and elegant glance.