MOTHER OF PEARL COMES TO LONDON – British label Mother of Pearl will join the London Fashion Week schedule this season. The label, founded by Maia Norman, partner of artist Damien Hirst, presents its autumn/winter 2014 collection in February.
“We are delighted to have been selected by the British Fashion Council to debut the autumn/winter 2014 collection and we hope our presentation can support our growth, along with supporting the British fashion industry. Mother of Pearl has been quietly growing and is gaining loyalty and support from key retailers, customers and press,” said Amy Powney, the creative director of Mother of Pearl.
The brand teams up with a leading artist every season, Powney then incorporates the artist’s prints into the luxury sports creations of the brand. Previous collaborators are Polly Morgan, Gary Hume and Matt Collishaw.
With Joseph and Whistles also joining the schedule , Mother of pearl is the latest addition to the London Fashion Week this season.