& Other Stories to open the first store in the United States, in the district of Soho in New York
& Other Stories is opening their first store in the United States in Soho in New York. The shop consists of one floor with a surface area of 600 square meters. The collections which will be sold are varying from cosmetics and shoes to jewelry and clothing.
“Ever since the introduction of & Other Stories in 2013, we have dreamt about a store in New York, ” says the CEO of the brand, Samuel Fernström.”It is fantastic that such a desire, that soon after the launch in Europe is coming true.”
The store will be located at 575 Broadway and gets a second entrance, on 146 Mercer Street, so customers have access to the store from two sides. By the end of 2014, the shop will open her New York doors.