Pharell Williams teams up with Adidas
Adidas and singer Pharrell Williams are going to have a long-term cooperation. After months of speculation, especially after Williams was dressed in Adidas during the Oscars, today was announced that the two are really going to team up. The eco-friendly label of Williams, Bionic Yarn, will be used in parts of the collection.
“Working with a label such as Adidas is a great opportunity” says Williams. “From the classic track suit to wearing Stan Smith’s when I was growing up in Virginia, Adidas is always been an important part of my life. Their items are timeless. This is an exciting collaboration for me and for Bionic Yarn”.
Adidas has partnerships with, among others, Kanye West, Raf Simons and Rick Owens. Pharrell is currently also collaborating for a collection with the Dutch denim brand G-Star, and a perfume together with Comme des Garçons. The first items from the collection of Adidas with Pharrell Williams will be available, starting this summer.
Photo Courtesy ©Getty Images/Kevin Winter