Poko Pano’s true entry into the fashion world came in 2002 when the brand was invited to Sao Paulo Fashion Week, one of the most renowned fashion shows in Brazil, where fashion editors and buyers alike fell in love with the brands’ unique designs. Since then, Poko Pano has graced the Sao Paulo runway each year with its’ latest collection and revolutionary designs. Seaside Brands Inc., with operations based in Torrance, CA, launched Poko Pano in the United States in January 2005. Since that time, the Poko Pano brand has continued to offer whimsical, mix/match prints and fashion forward styles, while staying true to its Brazilian heritage. Each year Poko Pano features bikinis in barely-there and more traditionally cut bottoms, figure enhancing push-up tops, sexy one-pieces, retro-inspired styles and cover-ups. Since 2008, Poko Pano has participated in Mercedes Benz Fashion Week Miami, solidifying the brand’s place in the U.S. designer swimwear category with innovative, yet wearable designs.
Poko Pano continues to be a press and celebrity favorite, and can be found in magazines such as Shape, Vogue, Elle, People, US Weekly, InStyle, Marie Claire and Sports Illustrated Swimsuit Edition. Celebrity fans include Kim Kardashian, Janet Jackson, Angie Harmon, LeAnn Rimes, Jessica Simpson and Beyonce.
Poko Pano has a loyal customer base throughout the United States and around the world. The brand can be found in boutiques, swim specialty shops, resorts and surf shops around the country as well as online (www.pokopanoswim.com).