Poppy Delevigne – Designer Parfums has enlisted British topmodel Poppy Delevingne to promote their new fragrance Ghost Eclipse. Brand manager of Ghost fragrances Natasha Payne said: “We believe that Poppy is the perfect embodiment of both the fragrance and our target audience; naturally confident, feminine and a little playful. We’re very excited to have her on board.”
The floral fragrance, will be promoted through a launch campaign of creative agency ODD and is aimed for women at 18-35 years old. Nick Stickland, CEO of ODD, said: “We’re thrilled to be working with Ghost perfumes on their first ever integrated launch campaign.”
In the campaign, Poppy is captured in a white summer dress, showcasing the bottle, which is is shaped like a crescent moon.