Prada Iconoclasts – Following on the 2009 Iconoclasts of luxury label Prada, a project in which four leading editors changed the identity of the Prada stores in the major cities, they now are going to collaborate with W magazine’s Edward Enninful for a new Iconoclasts project. The project will be launched alongside the Fall/Winter 2014 womens catwalk show in Milan.
The cebrated fashion amd style director is working on the brand’s men and women’s Monte Napoleone stores. He got his inspiration from the Harlem Renaissance, which was an exiting time of artistic explosion for the African American community, in the 1920s in the US. Edward is bringing his unique eye and vision of storytelling to the Spring/Summer 2014 mens and womens collections, which will be reflected with an instalment at Prada’s Monte Napoleone stores. The women’s store will feature mannequins in Prada spring/summer 2014 and archive looks, guests at an imagined 1920s club and an art deco bar including archive looks. The men’s shop sees the mannequins wear the same season, set among game tables and 1920s food and cocktails. Both stores will feature new fashion images shot by Edward and Emma Summerton.
“Miuccia Prada’s work always begins with a conversation. Drawing from this notion, I looked to the ‘Harlem Renaissance’ for the Spring-Summer 2014 instalment of The Iconoclasts series. As the ‘Harlem Renaissance’ was a period of original thought – when creative minds inspired and embraced a new cultural identity – I felt that this was an appropriate narrative to incorporate into this season’s Prada collection”, explains Edward Enninful.