Prada conquers Harrods – The Ionic department store Harrods in London is taken over by Prada in the month of May.
The fourth floor of Harrods will be showcasing an exhibition with items of the archives of Prada. There will be shoes and bags of past collections of the Italian brand, a run-down of the Prada’s history and even a film which will be shown in a special screening room showing the past of the brand.
In addition to the Pradasphere, the London department store will display highlights from the exclusive capsule collection in over forty of their prime windows.
Designer Michael Rock said about the colloboration, “Pradasphere is a portrait of one of our generation’s most creative minds. The exhibition presents, through a collection of remarkable objects, the way Miuccia Prada’s vision is made manifest in everything she touches. Pradasphere demonstrates that Prada is not so much a brand in the traditional sense of the word, but one extraordinary individual’s way of thinking, way of making, and way of looking at the contemporary world.”