Private by Giancarlo Giammetti

Giancarlo Giammetti, celebrating the birthday of his book

A birthday should be celebrated and that why there was a dinner at the Principe di Savoia. In the bar of the hotel took a cocktail place, in honor of the book by the partner of Valentino,  Giancarlo Giammetti ‘ Private: ‘. The guy that always lives in the shadow of his somewhat dominant bronzed partner. Giancarlo made out of 57,000 photos a selection of 400,  he told inbetween the many hand shakes and kissing. Valentino arrived later at the party, probably because he granted all the attention to his partner.

The book was launched in New York, but not yet in Milan. And all the fashion-world came around to celebrate the occasion. We saw Vogue Italia’s Franca Sozzani, model and Dolce & Gabbana-Muse, stylist Derek Haideri & Giovanna Battaglia and Diego Della Valle, president and CEO of the Tod’s Luxury Group.

About the Book

This beautiful collector’s item features in-depth interviews, collections from his journals, and a curated selection of exclusive personal pictures. “Not many people know that I have been taking pictures almost all my life,” says Giammetti. “I had taken more than 57,000 images. Reviewing them all for this book, it reminded me that Valentino and I have lived through an amazing series of events and fashion moments, and that we have met thousands of interesting people.”

Divided into four sections, this story begins in the “Early Days” where Giammetti recounts his birth in Rome during World War II. It continues through a chance meeting with the young Valentino in 1960 at Café de Paris in Rome, during the height of “La Dolce Vita.” Once introduced the two quickly establish a lasting bond and have lived their lives by each other’s side.

Their relationship created the foundation for “The Tribe” the title of the book’s second section and what Giammetti calls the eclectic cast of characters and lifelong friends that he describes as “the extended family that we voluntarily create over time,” and at other times, a “traveling circus.”

“Work” the book’s third section, outlines Giammetti’s professional achievements building the Valentino brand. “In a nutshell, my life’s work has been allowing Valentino the freedom to be Valentino,” he says. Though in reality, Giammetti allowed the “maestro” to create, while he successfully managed all other aspects of the business. As this section outlines, he was a pioneer of practices in advertising, licensing and ready-to-wear collections that are now standard in today’s fashion industry. The text also touches upon Giammetti’s most recent creation, the Valentino Garavani Virtual Museum.

The closing section “Society” chronicles the Valentino/Giammetti lifestyle including everything from walking barefoot with Jackie O in Capri, dinners with Andy Warhol in New York, and teaching Madonna how to ski in Gstaad. “We spent lots of time with our clients, and they became our friends,” Giammetti says of the jet-set Valentino clientele that more often than not included royals, movie stars and society elite. –

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