Sephora Launches Makeup Line based on ‘Divergent’ Movie


Sephora discovers female powerSephora is launching a makeup line inspired by the film Divergent. The collection, which contains mostly natural-colors, will just after the premiere of the movie will be on sale.

“This is the first time that we work together with a movie,” says Margarita Arriagada, chief merchant at Sephora. “The story of the film is about discovery and female power, it has many similarities with our mission and the DNA of our company.”

In the Hunger Games-like film, based on the eponymous global bestseller Divergent, are starring amongst others: Ashley Judd, Kate Winslet, Shailene Diann Woodley and Tony Goldwyn.

Sephora’s professional makeup artists have helped with the development of the line, by going to the film set of Divergent for inspiration. The line is containing among other things a Multi-Piece collector’s Kit and a collector’s Palette. The line will available from 21 March in Sephora stores, and online, earlier in March.

Watch the trailer of Divergent.


Photo courtesy: Sephora

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