Giorgio Armani unveils his new perfume, Sì Sì: “is my ode to the modern femininity. The smell is an irresistible blend of elegance, strength and independence.” Giorgio Armani has chosen actress Cate Blanchett as the face for his new perfume. the face of his new perfume: according to Giorgio she embodies the feminine, refined Italian style perfectly.
The Sì-woman is independent, the embodiment of the female power and a role model of courage – the courage to dare to say “SI” in full conviction.
Sì is a reinterpretation of the chypre perfumes, a veil over the skin that stimulates the senses.
Sì, is the courage to say Yes.
THE SÌ FILM
Anne Fontaine, French film director, shoots Cate Blanchett for the Sì film.