Swarovski in grey velvet
Swarovski has tapped Dutch Designer duo Viktor & Rolf to design their fall collection. As a result, they came up with two new lines, ‘Velvet Rock’ and ‘Frozen Crystal’, in which the brilliance of crystal is combined with the matte surface of Grey Velvet. The designers are not unfamiliar with the grey colour, their Parisian store is completely covered with grey felt.
Nadja Swarovski, of the Swarovski board says about the collaboration: “the creative vision of Viktor & Rolf pushes us out of our comfort zone. It took a long time before we could find the gray color that Viktor & Rolf wanted, but the results are great. It is a surreal approach to texture and the duo combines abundant techniques with a straight forward design.
The two lines consist of earrings, cuffs, necklaces and rings. The Velvet Rock collection will be presented during the ready-to-wear show by Viktor Rolf & on Saturday.