Tommy Hilfiger has decided to do a fashion show during New York Fashion Week on instagram. On 10 February, Hilfiger is organizing an Insta Measuring, which a local meeting on Instagram is called. 20 New York Instagrammers are coming together in the Cultural Institute Park Avenue Armory, to see the show live. Also two influential New York instagrammers, Brian DiFeo (@bridif) and Anthony Danielle (@takinyerphoto) have been invited.
“We strive to develop challenging digital programs, to innovate the fashion industry and to involve consumers. “says Avery Baker, head of marketing at the Tommy Hilfiger Group. ‘ This Insta Measuring creates the possibility for established instagrammers to give their creative vision on the show. ‘
The show is broadcasted live on 10 February via instagram. To see the show, you can use the hashtag #nyfwinstameet #tommyfall14 or follow the hashtag for the Insta Measurement #nyfwinstameet on instagram.