You have a site. You may have even spent a lot of money on developing it, revising it, maintaining it. But have you ever sat down and really thought about why you have it and what you want to accomplish from your online presence?
What do most people do?
They rush to create their website by first finding a web designer. Then they start thinking about the content of their site. In other words, they don’t give it much thought, if any at all, about what they want to get out of their site. In the best case scenario, they do start thinking about this after the site is already live on the internet . By that time, they are quite limited in what they can do.
Even the best web design firms today are not capable of providing guidance to companies who want more than an online brochure. An Internet site can and should be an integral part of almost any business today. For some businesses it is an absolute must and for others it can at least contribute to the bottom line. But it is only a small percentage of people that have recognized the unique opportunities that the Internet presents, if you know how to use it. And no, this is not about SEO, that annoying word that no one seems to really understand. Even if you rank no.1 on Google and get lots of traffic to your site, if the message is not right, if the content is not clear, if the navigation is confusing or if people were not even searching for what you offer, then they will just leave in a few seconds. So it doesn’t really matter If they visited your site or not.
When you want to build a website, before you go to a designer or even before you have planned your content, take a week or so and think about why you want or need that site. Chances are there are several very good reasons.
It may seem obvious, but don’t skip this important step. Think about what you want to get out of your website, not only decide to take a website because everyone else does. Only start building after you have decided what you really want to do with it. If you are not sure what you want with it, it probably will only cost you money and a lot of time, but it won’t óhelp your bussiness. If in the end you have a real plan for what to do with your website, but you are not sure how to get there from here, then consult with a professional with a proven track record.
The last step of course is to atract people to your website. It will certainly help when your site is high ranked at google. For this The Advertising Net (Tan-marketing) is the solution.